It’s important to realize that brand is much more than a logo and slogan. A brand is who your company is: how you function and make decisions." -Joanna McFarland, Co-founder of HopSkipDrive
Remember that your brand is your identity. It speaks a general idea of who you are the second people see your logo, home page of your website, marketing material and so on. What is so wonderful about brands is conveying a message without using many words.
As a creative business owner, I am always going back to my original drawing board for Creatively Chosen’s brand to rework it pending how the brand grows and changes over seasons.